Keep everyone in the loop and on brand while saving time with easily accessible, editable, and up-to-date digital guidelines.
- Branding
- SEO
- Content
- Web design & development
Scope
Florence, a vibrant online marketplace, connects care professionals with healthcare providers through web and mobile apps in the UK, France, and Canada. With a mission of streamlining healthcare staffing and management and ambitions to expand into Germany and beyond, they knew they needed a digital makeover. Enter KOTA.
The challenge was to transform Florence’s brand and digital presence from top to bottom. We needed to craft a fresh brand strategy, redesign their website, and establish detailed, actionable brand guidelines.
Our mission? Enhance user experience, align their digital presence with Florence’s identity, and set the stage for explosive global growth.
June–July 2024
£4000+
Healthcare (Pharmacy)
2 pharmacies, UK
Approach
Florence, a vibrant online marketplace, connects care professionals with healthcare providers through web and mobile apps in the UK, France, and Canada. With a mission of streamlining healthcare staffing and management and ambitions to expand into Germany and beyond, they knew they needed a digital makeover. Enter KOTA.
The challenge was to transform Florence’s brand and digital presence from top to bottom. We needed to craft a fresh brand strategy, redesign their website, and establish detailed, actionable brand guidelines.
Our mission? Enhance user experience, align their digital presence with Florence’s identity, and set the stage for explosive global growth.
Tackling a massive project like this isn’t just about skill; it’s about finding a team that feels like an extension of your own. Throughout the whole project, Kota were empathetic, patient, flexible, quick, and, most importantly, incredibly talented with brand positioning, visual identity, and digital experiences. I've already recommended them twice!