How Pharmacies Can Use PPC To Increase Revenue

We know that keeping revenue up year-on-year is so important for pharmacies going into 2025. With changes to funding and increased pressures on the high-street we understand that any investment into marketing needs to be targeted, purposeful and designed to increase revenue. One of the most effective ways to increase revenue and attract more customers is by using Pay-Per-Click (PPC) advertising. Done right, PPC can help you promote your services, stand out from the local competition and grow your business.

Let’s break it down step by step so you can see how PPC can work for your pharmacy and what you need to get started.

What Is PPC Advertising?

PPC stands for Pay-Per-Click, a type of online advertising where you only pay when someone clicks on your ad. You’ll have most likely seen these show at the top of Google search results, now they can sometimes show underneath the AI overview response.

These adverts can show for any search terms you select if someone searches for “pharmacy near me” or “ear microsuction services,” your ad could be the first thing they see. It’s a quick and effective way to grab attention, particularly when potential customers are ready to take action.

How PPC Can Work For Pharmacies

PPC is more than just placing an ad online; it’s about reaching the right people at the right time. For your pharmacy, this can mean promoting specific services or targeting local customers.

Campaign-Based Advertising For New Services

Offering new services like ear microsuction, weight loss programmes, or starting to offer travel vaccinations? PPC is a brilliant way to spread the word. We can help you create tailored campaigns focusing on these services to ensure your ads appear when people search for them.

For instance, if someone types “weight loss support near me,” your pharmacy’s ad could show up, offering an easy way for them to book a consultation or learn more. This approach drives targeted traffic to your website and helps you connect with customers who are already interested in what you’re offering.

While SEO can help generate long term traffic, PPC can be the right channel to quickly drive visitors to your website and help increase revenue while working on a longer term marketing strategy.

Location-Based Advertising

Location-based PPC lets you target potential customers in your area. Many people searching for pharmacy services are looking for something nearby because they’re in a rush or want to find a pharmacy local to them. By using location targeting, your pharmacy can appear at the top of search results for local queries like “pharmacy in [your town]” or “medication delivery near me.”

This strategy ensures you’re reaching the people most likely to visit your pharmacy, without adding proper location settings to your campaign you could be wasting budget showing your pharmacy to people who are too far away to likely to become a customer. Plus, it’s cost-effective since you’re not paying to show ads to people outside your area.

What You Need To Get Started

Before diving into PPC, there are a few things you need to decide. This gives you a solid foundation to start from and helps keep you focussed on your goals so you don’t overspend or waste budget.

A website designed to convert

Your website needs to look professional, load quickly, and clearly showcase your services. If someone clicks on your ad and finds a cluttered or confusing website, they’re likely to leave without taking any action.

Make sure your site includes essential information like your services, contact details, and a booking system if you have one. If your website isn’t quite there yet we can help you make changes to prioritise increasing sales before you launch your campaign so you get the best return for your spend.

Have a clear goal

What do you want to achieve with PPC? Maybe you’re looking to attract more customers for a specific service, increase foot traffic to your pharmacy, or boost online orders. Having a clear goal will help you design effective campaigns and measure their success. It’s important that once you have your goal, you stick with it for awhile so you can see how it’s performing. Constantly changing your focus, adjusting new campaigns and pausing ads can skew the data and make it difficult to see what exactly is driving leads.

Have a budget

You don’t need a huge budget to start with PPC, but it’s important to set a realistic one. Costs can vary depending on the competition in your area and the services you’re promoting. We’re seeing cost for weight loss medication ads slowly increase as competition ramps up for January, to stay competitive you need to know how much you’re willing to spend on each lead. If you’re not sure how to work this out we can help.

The good news is that PPC is scalable, so you can adjust your budget as you see results. We can advise you on campaign performance and whether it’s being held back by budget or another factor.

Google Ads is one of the most popular platforms for PPC, but it can feel overwhelming if you’re new to it. If you’re not sure about using Google Ads, we’re happy to help. Our team can set up, manage, and optimise your campaigns to ensure you get the most from your budget. From selecting the right keywords to tracking performance on your website, we handle the hard work so you can focus on running your pharmacy.
For pharmacies, PPC isn’t just about online presence it’s about creating a direct link between your services and the people who need them. Unlike organic advertising that can be more broad, PPC lets you target specific audiences, measure results, and adjust your strategy in real time.

Imagine launching a campaign for flu vaccinations just as the season starts. With PPC, you can ensure your ad reaches local customers searching for this service, driving more bookings and revenue. Similarly, promoting niche services like ear microsuction can attract new customers who may not have visited your pharmacy otherwise.

Ready To Get Started With PPC?

The beauty of PPC lies in its flexibility. You can start small, focus on a single service, and gradually expand as you see results. And remember, you don’t have to do it alone. With expert guidance from PharmoDigital, we can help you maximise your return on investment and ensure your campaigns deliver real value.

Reach out today to discuss how we can create a tailored advertising strategy for your pharmacy.