Email Automation To Help Pharmacies Grow
Marketing in general is becoming more complex, with so many touch points, data considerations and options it can be difficult to know where to begin and what to prioritise.
When you’re choosing a channel you need to know if you can justify the time and cost to run it and see good return on your investment.
Email automation is a brilliant way for pharmacies to stay in touch with patients, generate more leads, and grow private services like travel clinics and weight loss programmes. Plus, because it’s automated a lot of the heavy lifting is done by systems rather than manually going in and making adjustments.
By setting up automated email campaigns, you can save time, collect valuable feedback, and market your services more effectively.
Save Time With Automated Marketing
Automated email marketing means your pharmacy can reach customers without your team needing to lift a finger. Once you set up your campaigns, messages go out automatically, keeping patients informed about your services and offers. Outside of making adjustments to the campaign and reviewing performance.
Plus, with GDPR-compliant systems, customer data is stored securely and collected automatically. You’ll have up-to-date contact details and a record of customer interactions without any manual effort. We know how important it is for the pharmacy sector to be compliant with data protection and patient privacy, that’s why we can recommend CRM solutions that help you manage data for patients and stay compliant.
Learn What Your Customers Want
With automated emails, you can track open rates, click rates, and responses to understand what your customers are most interested in.
If lots of people click on a link about your travel clinic, you know it’s worth promoting. If certain services never receive interaction then it’s a sign to test something different. This feedback helps you adjust your marketing to get even better results.
How Pharmacies Can Use Automated emails
Email is one of the most flexible marketing channels you can ue, it’s easy to tailor the messages and style to which ever service you want to promote.
Travel Clinic Vaccinations
With automated emails you can send automated reminders to book their jabs before their trip. After their visit, a quick feedback email helps you learn how they found the service and can gelp you generate reviews. You could even offer a discount on their next service if they refer a friend.
Weight Loss Service
Set up a series of automated emails for patients interested in weight management and medication. Start with an introduction to your programme and what to expect. Then, send regular tips and progress check-ins. You could also share success stories from patients to keep them motivated and show off your service. A follow-up email asking for feedback keeps your service improving.
All of these emails are designed to keep patients interested in you and your services to ultimately get you more bookings. Automated reminders prompt customers to book appointments without you needing to chase them so your pharmacy team can focus on completing appointments.
With better communication comes better customer relationships. Personalised messages show customers you care, which keeps them coming back. With a CRM collecting data, connected to your email provider, it’s easier than ever to tailor each message to each patient for better engagement rates.
The benefit of all of this is that you can get these benefits without needing to invest massive amounts of time. In fact, with automated emails your team spends less time on admin and more time with patients helping generate more leads and growing the business.
If you’re interested in email marketing and want to know more about what it can do for you, speak to our team at PharmoDigital. You’ll find they don’t just save time, they help your pharmacy grow.